NSBA is pleased to announce its newest staff member, Christopher Wojcik, NSBA Senior Director of Membership Marketing and Development. Chris will be leading strategies and implementing initiatives focused on membership recruitment, engagement, retention, and revenue development. As a mission-driven strategist, Chris possesses nearly two decades of experience in assisting national associations in enhancing their membership value, modernizing their market strategies, and establishing sustainable revenue systems that further organizational impact.
Prior to joining NSBA, Chris operated a successful consulting practice providing support to associations, nonprofits, and mission-driven organizations in areas including membership strategy, revenue optimization, product development, and operational alignment. His advisory services encompassed assisting organizations with strategic growth pivots, redesigning value propositions, modernizing sales channels, and repositioning their brands. Additionally, he has guided several clients through the restructuring of membership models, the implementation of digital funnels, and the development of scalable, data-driven marketing programs.
Chris previously held senior membership and marketing positions at the Society of Manufacturing Engineers (SME), the American Society of Interior Designers, and the Society of General Internal Medicine. In these roles, he spearheaded initiatives aimed at enhancing membership growth, introduced integrated revenue strategies, redesigned member engagement pathways, expanded corporate engagement, and facilitated significant increases in both recruitment and retention.
Throughout his career, Chris has earned recognition for his ability to develop modern membership ecosystems aligning messaging, products, pricing, data, and outreach, thereby creating enhanced value and strengthening community connections. His methodology emphasizes market research, storytelling, and strategic planning to clarify organizational purpose and achieve measurable results. Chris has also had the honor of presenting at the ASAE Annual and Great Ideas Conferences, where he delivered insights on increasing membership engagement through innovative marketing and business development strategies.
Chris' experience is perfect for connecting small-business owners and members with NSBA’s growing federal advocacy efforts, and his expertise will be of great benefit to our entire small-business community.
